SERVICES
Consulting
Previous clients: The National Council's Center of Excellence for Integrated Health Solutions, NC DHHS, Charlotte AHEC and UNC's Tobacco Treatment and Weight Management Programs
Turning Resistance into Collaboration: Motivational Interviewing for Policy Change
What happens when traditional advocacy approaches stop working?
​
Tobacco Free Florida faced a common challenge: how to engage stakeholders who were resistant to evidence-based policy change. Through a customized Motivational Interviewing (MI) training series, prevention providers learned practical communication strategies to build trust, navigate difficult conversations, and find common ground across differing viewpoints.
​
The results were impressive: 92% of participants reported increased confidence, 100% would recommend the training, and providers began using MI skills more frequently in their day-to-day work.
​
Download the full case study to see how Motivational Interviewing helped public health professionals move from resistance to readiness—and discover how this approach could benefit your organization.